H&M has done it again, teaming up with Isabel Marant for a fall collection is an absolute win, win situation! Isabel has already voiced her opinion on knockoffs, stating that they are “vulgar”, so its no question as to if this collaboration will be done in good taste.
“H&M is proud to announce its autumn collaboration with Parisian designer Isabel Marant. With effortless style, Isabel Marant has created a widely influential and successful take on Parisian chic. She mixes urban attitude, boho elegance, and a rock ‘n’ roll spirit to deliver genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. The collection will be available and online in 250 stores worldwide on November 14th, 2013, and will feature clothing and accessories for women and teenagers, as well as Isabel Marant’s first-ever collection for men.” – H&M Press Release
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality,” says Isabel Marant.
We are soo looking forward to sneak peaks & will totally keep you posted!